Fractional Marketing Mentoring

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IS OUR MENTORING PROGRAMME FOR YOU?

Transitioning into fractional

Or early in your journey (0 - 3 years)

You're moving or have moved from employment into fractional work. You want clarity on how you show up and who you're for.

Or early in your journey (0 - 3 years)

You're getting work, but it's inconsistent and often the wrong fit. You want a sharper positioning, so you’re aligned with the right clients.

Struggling with how you're perceived

You know your expertise is there, but it isn't landing in the market. You're unsure what to change about how you present yourself, or where to start.

Tired of winging it

Struggling with how you're perceived

You want a structured approach to your fractional journey with bespoke guidance on how to navigate this space.

WHAT YOU'LL LEAVE WITH

A coherent foundation for building your fractional career with confidence.

01 A clearly defined niche & ICP

Understand exactly who you serve and why they should choose you.

02 A strong value proposition

Clear, compelling, and grounded in real client problems.

03 A clear direction

Where you’re going and why it matters.

04 1 - 2 packaged service offers

Defined, structured, and sellable.

05 A confident pricing approach

Move beyond day rates and price with confidence.

06 Outcome

A 60–90 day pipeline plan.

The full MENTORING Programme - 6 sessions

Session 1: Positioning Audit & Direction

We start where you are. Your positioning, your LinkedIn, your narrative, and where the gaps are. We map your real experience to where market value actually sits.

Outcome: clarity on what's holding you back and where to focus

Session 2: Niche & ICP Definition

Session 1: Positioning Audit & Direction

Focused, structured work to identify the client segments worth targeting and align your experience to where demand actually exists.

Outcome: a focused niche and a clearly defined ideal client profile

Session 3: Value Proposition

Session 1: Positioning Audit & Direction

Session 4: Offer Design & Positioning Gaps

We translate what you do into something commercially compelling, not a job description, but a clear articulation of the problem you solve and the outcomes you deliver.

Outcome: a confident value proposition you can use immediately

Session 4: Offer Design & Positioning Gaps

Session 5: Commercial Positioning and Pricing Approach

Session 4: Offer Design & Positioning Gaps

We close the gaps in how you present yourself and structure what you sell. You'll define 1–2 core offers — packaged, sellable propositions, not a list of services.

Outcome: defined offers and coherent market positioning

Session 5: Commercial Positioning and Pricing Approach

Pricing is one of the biggest blockers for fractional marketers. We address it directly, moving beyond day rates, packaging your offers, and building confidence in the commercial conversation.

Outcome: a clear pricing structure and the confidence to use it

Session 6: Pipeline & Growth Plan

Session 5: Commercial Positioning and Pricing Approach

A simple, realistic approach to winning work consistently. Where clients come from, what your outreach and content strategy looks like, and how to maintain a business development rhythm.

Outcome: a 60–90 day pipeline plan and a repeatable growth approach

your mentor

Meet Ketna Mistry, Founder of Blend

Ketna has over 20 years of experience across financial services, real estate, and professional services, including S&P Global and Savills, where she held leadership positions and guided leaders and teams on their personal brand. She operated as a Fractional CMO for two years at The Urban Land Institute.

Her approach is direct and grounded in practice. This programme isn't a one size fits all, it's consultancy-led, hands-on approach that gives you the clarity to go to market with confidence.

Her approach is direct and grounded in practice. This programme isn't about generic frameworks or hand-wavy advice, just the clarity that lets you go to market with confidence.”

Delivered in partnership with The Slice Network, where structured mentoring comes with access to a wider community of fractional marketing leaders.

CHOOSE YOUR MENTORING package

Starter Programme - 3 days

Start with the first three sessions - positioning, niche, and value proposition - with the option to continue to the full programme.

3 × 1:1 sessions with Ketna
Exercises and reflection between sessions
Option to continue to the full programme
Practical, no-fluff approach
Session notes and action points after every call

secure your place - £360

Full Programme - 6 days

Starter Programme - 3 days

The complete 6 - 8 week journey. Positioning, niche, value proposition, offer design, pricing, and your growth plan.

6 × 1:1 sessions with Ketna
Full structured programme
Exercises and reflection between sessions
Practical, no-fluff approach
Session notes and action points after every call

secure your place - £700

real marketers. STRUCTURED MENTORING. real outcomes

Supportive and Attentive

We’ve been working with Ketna for a few weeks now to help us get clear on our messaging and marketing strategy across our businesses and I can honestly say she has been incredible.

Ketna is attentive, she actively listens and she takes the time to truly understand what you do and why you do it. We’re brilliant at what we do, but we’ve always struggled to articulate that clearly in our marketing. Ketna has been working alongside me and my team to help us become intentional with how we communicate our value and the difference has been immediate.

One of the things that drew us to Ketna, beyond her experience, was how she explains things in a way everyone can understand. After she received her first strategy document, I messaged her to say that, of all the people we’ve ever explained our business to, she’s the first who truly got it. That felt like a breakthrough moment for us with equal parts relief and excitement.

If you’re looking for someone who will genuinely listen, take the time to understand your business and help you communicate what makes you great, Ketna is that person. I can’t recommend her highly enough.”

Chris, Content Production Company

Clarity and acceleration

"Ketna has been a brilliant advisor to me as I started to scale my podcast production company. She took all the messy, jumbled thoughts and ideas I had about my brand and turned them into a tangible marketing and brand profile. Her attention to detail and ability to see through blind spots has got me to a flying start with my brand building journey."

Ana, Podcast Production

STOP WINGING IT

Showing up as a fractional - without a clear edge?

IS OUR MENTORING PROGRAMME FOR YOU?

Transitioning into fractional

Or early in your journey (0 - 3 years)

Or early in your journey (0 - 3 years)

Or early in your journey (0 - 3 years)

Or early in your journey (0 - 3 years)

Or early in your journey (0 - 3 years)

Struggling with how you're perceived

Struggling with how you're perceived

Struggling with how you're perceived

Tired of winging it

Struggling with how you're perceived

Struggling with how you're perceived

WHAT YOU'LL LEAVE WITH

01 A clearly defined niche & ICP

02 A strong value proposition

03 A clear direction

04 1 - 2 packaged service offers

05 A confident pricing approach

06 Outcome

GET A SHARPER POSITIONING WITH STRUCTURED MENTORING

The full MENTORING Programme - 6 sessions

Session 1: Positioning Audit & Direction

Session 1: Positioning Audit & Direction

Session 1: Positioning Audit & Direction

Session 2: Niche & ICP Definition

Session 1: Positioning Audit & Direction

Session 1: Positioning Audit & Direction

Session 3: Value Proposition

Session 1: Positioning Audit & Direction

Session 4: Offer Design & Positioning Gaps

Session 4: Offer Design & Positioning Gaps

Session 5: Commercial Positioning and Pricing Approach

Session 4: Offer Design & Positioning Gaps

Session 5: Commercial Positioning and Pricing Approach

Session 5: Commercial Positioning and Pricing Approach

Session 5: Commercial Positioning and Pricing Approach

Session 6: Pipeline & Growth Plan

Session 5: Commercial Positioning and Pricing Approach

Session 5: Commercial Positioning and Pricing Approach

your mentor

Meet Ketna Mistry, Founder of Blend

CHOOSE YOUR MENTORING package

Starter Programme - 3 days

Starter Programme - 3 days

Starter Programme - 3 days

Full Programme - 6 days

Starter Programme - 3 days

Starter Programme - 3 days

real marketers. STRUCTURED MENTORING. real outcomes

Supportive and Attentive

Clarity and acceleration

TIME TO START - book youR place

Serious about making fractional work properly? Just complete and submit the form below or send us a WhatsApp

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